InterPlay Website

Project Description

InterPlay, a pediatric Occupational Therapy company in Palm Beach, hired me to redesign their website. This is the fourth time I have redesigned this website in over 10 years. This project was focused on providing a better user experience (UX) by adding relevant content for clients, improving the Information Architecture and navigation. From the home page the user can navigate to the most relevant areas of the website. These were identified based on interviews with clients as well as website analytics. As a result the website has improve its position in search engines, increased its traffic and lead conversions by almost 200% and increased page views and time spent on site.