HomeSteps Web Design

Project Description

While working in Active Data Technologies, my team and I were asked to come up with a re-design for HomeSteps.com. Multiple areas needed to be addressed in order to improve user experience, bring awareness of features, increase lead conversions and make the website responsive. I was assigned the task of redesigning the user interface and information architecture of the website, while other members of my team worked on the backend. The result was an easy-to-use, aesthetically pleasing, responsive website. Thanks to these improvements metrics like user sessions, time spent on site and conversions increased by 18% year-over-year.